GET FREE TRAFFIC ON THE WEBSITE ORGANIC
For years, our teams wrote hundreds and hundreds of blog posts and used little quantitative data in how we decided what was written or how it was written. We created a lot of high-quality content, but most of the article ideation process was with the perspective of, “Is this topic interesting?” rather than, “Is there an audience for this via Google?”
The first step in building organic traffic was using SEO software (for us it was Ahrefs) to determine whether any blog topic we write has a keyword volume (how many times a word or phrase is searched monthly on Google) worthy of our time.
No matter what else you do, keyword research is far and away the most important step to getting organic traffic to your blog. If nobody is searching for what you`re writing, nobody is going to find it.
How we found our keywords
Nothing urges a company into action more than falling behind a competitor, and that`s really the impetus behind this journey to 1 million organic visitors.
I've invested a lot of resources into writing a blog with little return. Competitors, on the other hand, got a ton of traffic and backlinks from their blog content. We had to understand what these competitors were doing, replicate it, and ultimately do better and beat them.
So where does keyword research start? We went straight to the source of the problem: If our competitors beat us badly, what did they discover?
Ahrefs has a great feature that lets you look at your entire website or subdomains and see exactly which pages are performing the best. Read Capterra's blog today. About the same as 18 months ago: